![]() ![]() Insight Venture Partners and the Raine Group made an investment in 2012. ![]() In 2001, Pérez partnered with Alberto Perlman and Alberto Aghion, to officially launch Zumba and the trio released a series of fitness videos sold via infomercial. He happened to have cassette tapes of Latin dance music-salsa and merengue-and danced to them instead, which Pérez later taught as "Rumbacize". ![]() Pérez, an aerobics instructor, forgot to bring his regular music to his aerobics class. Zumba was created in the 1990s by Pérez in Cali, Colombia.
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